Creating a Livable Brand for Cherokee Island
CLIENT
Wesenberg Architects
LOCALITY
Oshkosh, Wisconsin
DATE
October 2019
CATEGORY
Branding
TYPE
Branding, Logo, Marketing
MEDIUM
Digital, Print
SERVICE PROVIDED
Logo - C + Branding Guide - C
STATUS
Completed
Wesenberg Homes' logo for Cherokee Island encapsulates the essence of wooded waterfront living on Lake Winnebago, Wisconsin, through its thoughtful design. Inspired by the lush landscape, the circular arrangement of leaves symbolizes the abundant natural beauty and growth of the development, while the encompassing blue rings evoke the serenity of the surrounding water and recreational opportunities. With three distinct logo versions tailored for various contexts, Cherokee Island's branding captures the harmonious blend of nature and modern living, promising an idyllic retreat for residents.
“Wooded Waterfront Living”
Symbolism in Design
Cherokee Island’s logo was inspired by the area of land the waterfront development resides on. A series of leaves in an organized and circular pattern represent the mass of land and trees that create the picturesque landscape. The order found within the leaves highlights the growth of nature and the development project while the darkening of the leaves highlights the new growth and ever changing natural features. Surrounding the leaves are two rings of blue that signify the water and recreation that awaits. Together, all of these elements create the icon for this development for the ultimate wooded waterfront living on Lake Winnebago, Wisconsin.
Three Logo Versions
An icon sets the mood and is the main element of the logo and brand. Pulling symbolism from various elements of the business it brings forward the color palette and energy for the brand to utilize and pick a matching font. This icon can be used in social media, thumbnails, and in large-scale marketing graphics.
The ribbon version is often used on formal documents such as letterhead as it preserves space at the top of these documents while still having a visual impact. Paired with a primary and secondary font family, the two lines of text pull color inspiration from the icon.
A stacked version of the logo is likely the most used as it allows the icon to make a statement and pull interest while still providing the textual reference to the name of the business. This version of the logo helps anchor the icon with two lines of text. The business can use this version on a wide scale of uses from graphics, marketing, and in print materials to reference the brand.
ICON
RIBBON
STACKED
Branding Guidelines Document
Creating a document to present your branding decisions ensures that everyone who references it speaks with the same voice. Guideline documents can range from one page document like this one to a multi-page document or booklet. Below is the branding guideline document for Cherokee Island.
