Base Camp Logo

CLIENT
Base Camp Door County

LOCALITY
Sister Bay, Wisconsin

DATE
June 2017

CATEGORY
Branding

TYPE
Logo, Branding

MEDIUM
Digital

STATUS
Current

Creating a logo for a business is an important step in establishing a brand and visual identity. A well-designed logo can help to differentiate a business from its competitors and create a lasting impression on potential customers.

When designing a logo, it is essential to consider the various ways it will be used. For example, a logo might be used on a website, business card, social media profile, or marketing materials such as flyers and brochures. Creating a vector graphic (vector version) of the logo allows the graphic to be utilized in all different uses.

Vector graphics are made up of mathematical equations rather than pixels, which means they can be scaled to any size without losing quality. This is particularly important when it comes to logos, as they may need to be used in various sizes depending on the context in which they are being used.

In the case of the Base Camp Door County logo, the original logo was not in a vector format. This meant that if the logo needed to be resized or used in a different context, it might not look as crisp and clear as it should. By creating a vector version, we could ensure that the logo may be used in any context without losing quality.

In addition to creating a vector version of the logo, we added colors to the design as requested by the owner. This helped to give the logo more visual impact and make it more memorable for potential customers.

Overall, the creation of the Base Camp Door County logo was an important step in establishing the brand's visual identity. By creating a vector version of the logo and adding colors as requested, we could make a design that could be used in various contexts and look great at any size.