Friends of Stony Brook Website
CLIENT
Friends of Stony Brook
LOCALITY
Chilton, Wisconsin
DATE
August 2021
CATEGORY
Website
TYPE
Website, Marketing
MEDIUM
Squarespace
Crafting more than a visually appealing one-page website, our work with Friends of Stony Brook transcended design to embody their environmental commitment in a user-friendly digital experience. Utilizing our carefully crafted branding elements – from the color palette to the integration of fonts – the design achieved a harmonious blend of modernity, sophistication, and reliability. The interactive platform not only informs but engages visitors, inviting them to explore Stony Brook's history and initiatives, fostering a deep connection to the organization's vital role in preserving this natural gem.
The challenge extended beyond creating a visually appealing one-page website. It was about capturing the spirit of Friends of Stony Brook (FOSB) and translating it into a user-friendly digital experience. The result? A website that not only embodies their environmental commitment but also serves as a rallying point for their community.
Utilizing the branding, colors, and fonts we carefully crafted earlier has been integral in establishing the foundational elements of the design. The simplicity of the white background serves as an optimal canvas to showcase our brand's essence. By integrating Active regular and Fenwick regular fonts, we have achieved a harmonious blend of modernity and sophistication. The color palette, featuring Wenge (#625A57), Green Blue Crayola (#3B91C9), and Cyan Process (#00AEEF), infuses the design with a sense of reliability, trustworthiness, and innovation. An accent color, Vegas Gold (#D1BA65), adds a touch of warmth and dynamism. Together, these elements not only reflect our brand identity but also ensure a cohesive and impactful visual representation across all platforms.
The website is not just an informational platform; it's an interactive space fostering community involvement. Users can explore Stony Brook's rich history, delve into ongoing initiatives, and contribute to the cause through user-friendly donation features. The design encourages a sense of belonging, inviting visitors to become active participants in the organization's journey.
Through strategically placed visuals, we aimed to tell the story of Stony Brook visually. The imagery captures the essence of the environment, connecting visitors with the beauty and importance of the Stony Brook region. Each page is a visual narrative, inviting users to explore and understand the vital role Friends of Stony Brook plays in preserving this natural gem.
